35 of the ‘Top 100 Golf Resorts in Continental Europe’ trust Golfmanager

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35 of the ‘Top 100 Golf Resorts in Continental Europe’ trust Golfmanager

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Case study

How Real Club Sevilla Golf Transformed Its Member Experience with Golfmanager

Renowned for its superb golf, Real Club Sevilla Golf is recognised as one of Europe’s greatest golf courses. Major worldwide events support its prestige, consolidating it as one of the best international golf courses.

Type of club

Private

Location

Sevilla
Andalucia, España

Customer since

February 2021
About Real Club Sevilla Golf

Located in Seville, Andalusia, Real Club Sevilla Golf is one of Spain’s most prestigious golf courses. Designed by José María Olazábal, its 18-hole course has hosted numerous international tournaments and consistently ranks among the finest in the country. With a strong commitment to excellence and service, it stands as a benchmark in Spanish golf.

Key Results
of processes were digitalised
+ 0 %
of sports bookings are managed through Golfmanager
0 %
Golf club in Andalusia for digital member satisfaction
# 0
The Challenge
Inefficient operations due to a rigid, outdated system

Before adopting Golfmanager, the club relied on custom-built management software that was inflexible and expensive to update.

The development company lacked expertise in the golf sector, creating ongoing communication challenges. Additionally, staff were accustomed to the legacy system, which naturally led to resistance to change.

This combination limited the club’s ability to meet evolving digital expectations from its members and hindered data-driven decision-making.

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The Solution
Gradual digital transformation with dedicated support from Golfmanage

Real Club Sevilla Golf began its digital journey with Golfmanager by implementing the sports booking module. The system’s intuitive interface, ease of use, and seamless integration with other tools played a key role in overcoming initial resistance.

Over time, the club expanded its use of Golfmanager to include modules such as the Members App, CRM, and subscription management—achieving a progressive, team-paced transformation with continuous support from the Golfmanager team.

Golfmanager also enabled Real Club Sevilla Golf to centralise all of its operations within a single, unified platform—eliminating the need for multiple disconnected systems.

This end-to-end integration allowed for smoother bookings, tournaments, payments, and member communications management, all from one intuitive interface.

Digitalisation quickly became a true driver of transformation, boosting internal efficiency while significantly enhancing the overall member experience.

“Golfmanager has significantly improved the experience for our members and staff. The transition was smooth and the support has been outstanding.”
Gonzalo Goy
Operations Manager
Real Club Sevilla Golf
Results Achieved
Streamlined operations and a superior customer experience

Since adopting Golfmanager, Real Club Sevilla Golf has achieved outstanding outcomes:

  • Smooth migration with no disruption, thanks to expert, tailored support from Golfmanager
  • A markedly enhanced member experience, especially in booking and event registration
  • Reduction in manual workload, enabling staff to focus on key areas such as administration, reservations, and club management
  • Increased strategic decision-making capabilities, with access to real-time data
Conclusion
A forward-thinking digital transformation

Real Club Sevilla Golf has proven that a well-supported, phased digital transformation is achievable—even in clubs with a long-standing history. With Golfmanager, they have not only modernised their operations but also elevated the member experience and enhanced internal efficiency.

Today, the club is fully equipped to face the future with state-of-the-art management tools and a strategic, data-driven outlook.

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